| Issue |
E3S Web of Conf.
Volume 452, 2023
XV International Online Conference “Improving Farming Productivity and Agroecology – Ecosystem Restoration” (IPFA 2023)
|
|
|---|---|---|
| Article Number | 05007 | |
| Number of page(s) | 9 | |
| Section | Ecological Restoration Management and Green | |
| DOI | https://doi.org/10.1051/e3sconf/202345205007 | |
| Published online | 30 November 2023 | |
Application the ZMET method to explore meme cultural design elements
1 Department of industrial design, Tunghai University, 407, Taichung City, Xitun District, Taiwan
2 Department of Creative Product Design, Asia University, 500, Liufeng Road, Wufeng Dist., 413305 Taichung City, Taiwan
* Corresponding author: chlo@thu.edu.tw
With the prevalence of contemporary social media, online memes have become one of the popular cultural and communication media. This study uses metaphor extraction techniques to explore the design elements of “memes” to attract public use or viewing. Through the ZMRT interview method, Construct is integrated, and the relationship between Attribution (A), Consequences (C) and Values (V) is established by MEC to explore the mental models and thoughts of meme map users. The results of this study show that the design elements of memes need to stimulate the user's senses, express their situation or phenomenon in a concise and clear way, arouse users' recognition and initiate sharing. At the same time, understand the reasons for the prevalence of memes, people believe that meme diagrams can express inner feelings and thoughts, and achieve emotional
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.