From Values to Climate Action: The Impact of Green Self-Efficacy on Pro-Environmental Behaviour in Greater Jakarta’s Higher Education Zillenials (SDG 13 View)

¹ Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480
² Computer Science Department, School of Computer Science, Bina Nusantara University, Jakarta, Indonesia 11480
³ Business Creation Program, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480

^* Corresponding author: herlina01@binus.edu

Abstract

This study examines the relationship between Generation Z’s environmental values in Greater Jakarta and their pro-environmental behavior, focusing on the mediating role of green self-efficacy. Using a cross-sectional survey of 200 university students, we employed Partial Least Squares Structural Equation Modeling to analyze the data. The findings reveal significant paths from environmental values to both green self-efficacy and pro-environmental behavior, highlighting green selfefficacy as a crucial mediator in translating environmental values into actual pro-environmental actions. The study underscores the importance of fostering environmental values and green self-efficacy to promote sustainable practices among young people. Practical implications include the development of educational curricula and community workshops aimed at enhancing green self-efficacy, as well as the formulation of public policies and corporate strategies that reflect environmental values and encourage community-led environmental initiatives. However, the study has limitations, primarily due to its focus on a specific demographic in Greater Jakarta, suggesting the need for further research across diverse regions and populations. Overall, these findings aim to inform strategies that advance sustainability and contribute to the goals outlined in SDG 13: Climate Action for policymakers, educators, and businesses.