E3S Web Conf.
Volume 74, 2018International Conference Series on Life Cycle Assessment: Life Cycle Assessment as A Metric to Achieve Sustainable Development Goals (ICSoLCA 2018)
|Number of page(s)||6|
|Published online||12 December 2018|
Narrative of politics in the era of social media: a multimodal analysis of president Joko Widodo’s video blog
Postgraduate, Department of Communication, Universitas Indonesia UI Salemba Campus, 16424
* Corresponding author: firstname.lastname@example.org
This research aims to investigate the use of social media in constructing political narrative by examining the video blogs (vlogs) of Indonesian President, Jokowi, on Youtube as a case study. How does President Jokowi use his vlogs to construct political narratives about his personal life and presidency? What kind of semiotic resources deployed in his vlogs? This research uses the method of Systemic Functional Multimodal Discourse Analysis and concludes that President Jokowi has used his vlogs to build his political narrative with the underlying themes of progress and reformation, stating that his presidency will lead Indonesia to a better situation. The political narrative championed in his vlogs strengthens his political legitimacy as a leader who is humble, modest, and close to the people. In building his political narrative, President Jokowi has used a variety of semiotic resources, including participants, process or kinesics action, locative circumstance, visual collocation, speech, and text. This research confirms the change of political communication in content dimension and shows the importance of applying multimodal analysis in understanding contemporary political communication. This research recommends politicians to use vlogs as a platform to build their political narratives in this new political environment.
© The Authors, published by EDP Sciences, 2018
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.