E3S Web Conf.
Volume 159, 2020The 1st International Conference on Business Technology for a Sustainable Environmental System (BTSES-2020)
|Number of page(s)||7|
|Section||Chapter 4: Industry, Innovation, and Infrastructure|
|Published online||24 March 2020|
The development of e-commerce infrastructure in modern conditions
Al-Farabi Kazakh National University, 050040, 71, al-Farabi Ave, Almaty, Kazakhstan
2 Almaty Management University, 050060, 227, Rozybakiyev str, Almaty, Kazakhstan
The article explores the e-commerce infrastructure. The factors that influence the development of e-commerce are highlighted. The relevance of the role of e-commerce in the world economy is gaining its importance and the use of electronic virtual tools in modern conditions has shown the result of the experience of developed countries which brings efficiency to any country or industry.
It is proved that for the application of effective methods of e-commerce development it begins with the construction of its infrastructure, which contains factors affecting the development of this industry. The study also examines the trend and prospects for the development of electronic commerce in Kazakhstan. The dynamics of foreign countries is shown. The e-commerce development tools are considered, some problems of the development of the e-commerce infrastructure are identified and ways to solve them are proposed.
Key words: e-commerce / infrastructure / trade / market / marketing / information services / Internet marketing / analysis
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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