The mechanism of public administration of the travel industry development: prospects for the ecotourism development

O.M. Beketov Kharkiv National University of Urban Economy, Marshala Bazhanova Str. 17, 61002, Kharkiv, Ukraine

^* Corresponding author: ugodnikova16@gmail.com

Abstract

The paper is devoted to searching ways of efficient support of public administration of the travel industry development. Tourism system has its own specific peculiarities, which influence the implementation of the functions of public administration. Among such peculiarities there are high commercialization of the branch, financial performance of investments and investment attractiveness. The paper considers trends of travel industry development, among which there are tendencies towards the increase of number of tourists, growth of tourist flow and income from travels. Trends of the travel industry development were analysed according to definite parts of the world. Also, trends in the development of ecоturism are considered. As a result of the analysis conducted the negative impact of various factors on the tourism development and aspects of improvement of the effectiveness of tourist activities. On the basis of the analysis conducted among the leading countries of the world according to the statistical data with regard to visiting by tourists, basic approaches to the construction of systems of public administration of the travel industry development were determined. Based on this analysis the proposals were made as to the improvement of public administration system in the sphere of tourism; they can be applied at the global and regional levels in order to maximize implementation of the travel industry potential and socioeconomic functions, being performed thereby in the society. The relevance of the development of ecotourism is determined, which is associated with the solution of global environmental problems.