State regulation and public marketing of the tourism industry: environmental aspect

O.M. Beketov National University of Urban Economy in Kharkiv, Department of Tourism and Hospitality, Kharkiv, Ukraine

^* Corresponding author: ugodnikova16@gmail.com

Abstract

The article is devoted to the topical issues of finding ways to get the tourism industry out of the crisis at the world and national levels. In the context of the coronavirus pandemic, due to the closure of borders and a decrease in the level of income of the population, the tourism industry has suffered the greatest losses, as evidenced by the indicators of reducing the tourist flow and, accordingly, income from conducting tourist activities. Since the industry is of great socio-economic importance through providing the population with jobs and making a significant contribution to national and local budgets, as well as influencing the development of related sectors of the economy, the problem of tourism development becomes of state importance, especially in the countries with a high share of income from the tourism industry in the GDP structure. According to preliminary estimates of experts, the level of global GDP due to the crisis in tourism may decrease by 2.8 %. The article analyzed statistical data on the development of the tourism industry in 2019, as well as based on the results of analyzing the assessments of experts of international organizations dealing with the tourism and economic development, three scenarios were constructed for changing the main financial indicators of the tourism industry for the period from 2020 to 2021: realistic, optimistic and pessimistic.