The model of the distribution of oilseed processing products to foreign markets

FSBEI HE Krasnoyarsk State Agrarian University, 660049, 90, Mira Avenue, Krasnoyarsk, Russian Federation

^* Corresponding author: kristychepeleva@mail.ru

Abstract

The article presents the results of a study of the world market of oilseeds and products of their processing, regional features of the agro- industrial complex (AIC) of the Krasnoyarsk Territory, as well as the rationale for the development of the region’s export activities in this direction. The purpose of the study is the formation of the model of the distribution of oilseed processing products to foreign markets. Research methods - an analytical and research arsenal of methods and methodological techniques: logical and situational analysis, diagnostics and monitoring, tabular and graphical techniques for interpreting factual information. Among general scientific methods, analysis, synthesis, deduction and induction, analogy have found application. The results of the Research: segmentation of consumers of vegetable oils, marketing complex of products, model of distribution of products to the market of vegetable oils of China. The formed distribution model is based on the goals of the enterprises of the agro-industrial complex of the Krasnoyarsk Territory: to introduce a new product (vegetable oils: rapeseed, cameline, mustard) and expand its presence to the markets. The formed distribution model will expand the possibilities of diversifying the activities of agricultural enterprises in the region when entering the foreign markets and will serve as a serious methodological basis for the design of innovative business models.