Theoretical and practical aspects of social responsibility of food market participants

Ural State University of Economics, 8 March /Narodnaya VolyaStr., 62/45, 620144 Ekaterinburg, Russia

^* Corresponding author: nikolaybb1@mail.ru

Abstract

The authors consider theoretical and practical aspects of the formation and application of the principles of social responsibility of the main food marketparticipants: producers, retail and consumers to optimize the directions of its development. It is established that the main provisions Of the manual on social responsibility, an international reference document on social responsibility, form the essential theoretical basis for the development of this direction at the present time. Considering the practical aspects of applying social responsibility in the food industry and food retail, the authors highlight the topic of responsibility to consumers as a priority. Sincethese participants of the trophological chain are responsible for making decisions regarding the level of quality, authenticity, naturalness and safety of products within the requirements of regulatory documents and consumers. The article defines the principles of social responsibility of the consumer as afood market participant. The authors believe that the research results can serve to build a holistic theory of market development in the new economy, which is characterized by high - quality processes and can be useful for the business community as an idea of possible investments.