Corporate training as a strategic factor of competitiveness

¹ Ufa State Petroleum Technological University, Kosmonavtov Str., 1, 450062Ufa, Russia

^* Corresponding author: mar3169@yandex.ru

Abstract

In modern conditions, there is an urgent need for qualified personnel capable of forming a development strategy in a market innovative economy, mastering new types of business and new markets, and flexibly managing production and sales. The problem of special economic, legal and managerial education has become especially acute in a competitive environment. Business success is determined more and more not only by special knowledge in a specific area, but also by qualitatively new requirements for the company’s management.The purpose of the article is to assess the effectiveness of corporate training, to identify factors directly or indirectly related to the training of company employees in order to increase their potential and thus ensure the economic security of the business. Also relevant is the search for ways to further develop corporate training, ensure its compliance with the modern requirements of a market economy, as well as change the attitude of specialists to their work on the basis of optimally planned training programs to attract the hidden resources of the company and the person.