E3S Web Conf.
Volume 218, 20202020 International Symposium on Energy, Environmental Science and Engineering (ISEESE 2020)
|Number of page(s)||5|
|Section||Research on Energy Technology Application and Consumption Structure|
|Published online||11 December 2020|
The Influence of Social Media on Buy Decision-making of Young Chinese Consumers
OSEA Alliance Group
Social media is playing an increasingly important role in our daily lives. Young Chinese consumers are the primary users of social media in China. Social media is the primary source of information for young Chinese customers, influencing their buying decisions. Through the research obtained three main results: Young Chinese consumers use social media for information. Social media messages are their primary source of information. Social media information influences buy decisions making of young Chinese consumers. Number of negative information on social media moderates the relationships between trust in information of social media and intention to buy
© The Authors, published by EDP Sciences, 2020
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