E3S Web Conf.
Volume 218, 20202020 International Symposium on Energy, Environmental Science and Engineering (ISEESE 2020)
|Number of page(s)||4|
|Section||Environmental Climate Change Monitoring and Urban Protection Planning|
|Published online||11 December 2020|
Research on the promotion path of network live broadcast to the sales of agricultural products
School of Business, Yangzhou Polytechnic Institute, Yangzhou, China
Affected by the epidemic situation and driven by the new economic model, the influence of live broadcast has been expanding. The most significant feature of live selling of agricultural products is direct marketing in production areas, which prevents middlemen from making price differences. Through the analysis of the mode, type and content of the network live broadcast of agricultural products, the corresponding problems are summarized by means of case analysis and questionnaire survey. According to the characteristics of network live broadcast and agricultural products, this paper puts forward the corresponding marketing strategies, explores the way to improve the sales of agricultural products by using the live broadcast platform, and at the same time, it has a certain reference for Rural Revitalization.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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