E3S Web Conf.
Volume 218, 20202020 International Symposium on Energy, Environmental Science and Engineering (ISEESE 2020)
|Number of page(s)||4|
|Section||Environmental Climate Change Monitoring and Urban Protection Planning|
|Published online||11 December 2020|
Research on the Communication Mode of Shanxi Red Cultural Creative Tourism under the Background of Interactive Image Design
Communication University of Shanxi, Taiyuan, China
2 The Guangzhou Academy of Fine Arts, Guangzhou, China
With the advent of the Internet era and the popularization of computer intelligent software and hardware, the textual information we are exposed to is declining. Humans have slowly moved from obtaining information through text to understanding the world in a multidimensional space of images, sounds and perception. In the context of the visual age, as a brand-new design language, digital images have a more powerful evocative ability than a simple combination of text and pictures. With the maturity of digital technology and the improvement of the public’s aesthetic level, people are no longer satisfied with the audience role of passively receiving information, but are eager to become information disseminators while obtaining information through participation and interaction. Due to the public’s pursuit of information acquisition, the interactive design function of digital images has received more and more attention and has been widely used in various fields of information dissemination. As a new type of media, digital images have sprung up in mass communication by virtue of their unique advantages and become an irreplaceable part. The rise of digital images has opened up new channels for the spread of Shanxi’s red culture. This article will take the advantages of interactive video media as the breakthrough point, analyze the current problems in the use of interactive images in the communication of Shanxi’s red culture, and put forward practical suggestions on how to apply digital images to the communication of Shanxi’s red culture, with a view to enhancing Shanxi’s red The spread of culture.
© The Authors, published by EDP Sciences, 2020
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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