E3S Web Conf.
Volume 226, 2021The 1st International Conference on Bioenergy and Environmentally Sustainable Agriculture Technology (ICoN BEAT 2019)
|Number of page(s)||9|
|Published online||05 January 2021|
The Strategy of Salt Business Development: A Case Study in Sumenep, Indonesia
1 Faculty of Agriculture, Jl. Raya Sumenep–Pamekasan, Wiraraja University, Sumenep 69451, Indonesia
2 Kulliyyah of Engineering, International Islamic University Malaysia P.O. Box 10, 50728 Kuala Lumpur, Malaysia
3 School of Life Sciences and Technology, Bandung Institute of Technology, Jl. Ganesha No. 10, Bandung 40132, West Java, Indonesia
* Corresponding author: firstname.lastname@example.org or email@example.com
Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: i) Geoisolator technology application strategy to produce good quality of salt; ii) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; iii) capital strengthening strategy through partner cooperatives; iv) broader marketing management management strategies to industrial salt user sectors.
Key words: Environmental friendly / gap of technology in farmer salt / Geo-isolator / increase salt productivity / increase salt quality
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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