E3S Web Conf.
Volume 226, 2021The 1st International Conference on Bioenergy and Environmentally Sustainable Agriculture Technology (ICoN BEAT 2019)
|Number of page(s)||9|
|Published online||05 January 2021|
Analysis of Taking Decision of Farmers in Choosing Rice Cultivars: Case of Pakel District, Tulungagung, Indonesia
1 Master’s Degree, Department of Agriculture Science, Postgraduate Program, University of Muhammadiyah Malang, Jl. Raya Tlogomas No. 246, Malang 65145, East Java, Indonesia
2 Department of Agribusiness, Faculty of Agriculture and Animal Sciences, University of Muhammadiyah Malang
3 Department of Animal Sciences, Faculty of Agriculture and Animal Sciences, University of Muhammadiyah Malang
* Corresponding author: email@example.com
Rice, one of the main crops in Indonesia, is the largest staple food. To increase national rice production, the government improved productivity and expanded rice fields including the attitudes and preferences of farmers to choose and use the right superior seeds. The study was conducted in Pakel Subdistrict, Tulungagung Regency, East Java Province in February 2019 to April 2019.The results showed that the farmers’ decision-making process for seeds was strongly influenced by price, yield, and resistance to pests and diseases. In addition to the promotion factor, the availability of seeds at the trader and product quality determines the stage of purchasing the seeds to be planted.
Key words: Increase rice productivity / preference / price / promotion / seed
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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