E3S Web Conf.
Volume 233, 20212020 2nd International Academic Exchange Conference on Science and Technology Innovation (IAECST 2020)
|Number of page(s)||5|
|Section||NESEE2020-New Energy Science and Environmental Engineering|
|Published online||27 January 2021|
Investigation on College Students' Financial Management Behavior and Research on Guiding Strategies
Sichuan Agricultural University, Chengdu, Sichuan
* Corresponding author: Email: firstname.lastname@example.org
The rapid development of information technology and economy has accelerated the integration of Internet and Finance, and contributed to changes in consumers’ attitudes and behaviors toward money. In the era of Internet consumer finance, more and more college students join the Internet financial management team. As a special consumer group, they occupy an important position, and their financial management behavior is concerned by the society. In this paper, college students in Sichuan Province are investigated by random sampling, and 514 valid questionnaires are collected and analyzed to study the characteristics of college students' financial behavior and the main factors affecting their investment tendency, so as to improve the quality of college students' consumption finance and optimize their financial ecology, and finally realize the sustainable development of campus finance.
© The Authors, published by EDP Sciences 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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