The Role of BUMKam to rebranding palm sugar products in village of Sakaq Tada, regency of West Kutai

¹ Department of Mechanical Engineering, University of Brawijaya, Malang, Indonesia
² Department of Science Business Administration, University of Brawijaya, Malang, Indonesia
³ Department of Sociology, University of Brawijaya, Malang, Indonesia
⁴ Department of Agrotechnology, University of Brawijaya, Malang, Indonesia
⁵ Institution of Research and Community Service, University of Brawijaya, Malang, Indonesia

^* Corresponding author: agung_sw@ub.ac.id

Abstract

Village-owned enterprises have a strong role in rebranding superior village products to increase people’s income and employment. Researcher of Doktor Mengabdi (DM) Program from the University of Brawijaya has entered the 5th year of the 2017-2021 activity roadmap in Sakaq Tada Village, Mook Manaar Bulatn District, West Kutai Regency. In the 5th year, the DM team focused their activities on rebranding BUMKam palm sugar processed products to accelerate the industrialization of superior products in West Kutai Regency. Palm sugar is a superior regional product in West Kutai Regency. The sub-districts with the highest sugar palm commodities in West Kutai Regency are Barong Tongkok at 9.44 tons/year, Peninggahan at 7.24 tons/year, and Mook Manaar Bulatn at 6.92 tons/year. Mook Manaar Bulatn District can develop as a superior product of regional palm sugar in the long term with a large plantation area. BUMKam Sakaq Tada, as a distributor, accommodates palm sugar from farmers, then packaging and sales are carried out with the planned consumer net strategy. BUMKam Sakaq Tada needs to synergize with various stakeholders to maximize the marketing and distribution of palm sugar products