| Issue |
E3S Web Conf.
Volume 235, 2021
2020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|
|
|---|---|---|
| Article Number | 01061 | |
| Number of page(s) | 6 | |
| Section | Research on New Energy Technology and Energy Consumption Development | |
| DOI | https://doi.org/10.1051/e3sconf/202123501061 | |
| Published online | 03 February 2021 | |
Applications of Managerial Economics in Business Pricing Strategies
Wuhan Britain-China School, China, 430000
* Corresponding author: jace_jkrsn@163.com
Pricing Strategies are crucial determinants of business success in terms of sales revenue and profitability. This article introduces some key concepts in managerial economics such as price bundling that have significant applications in sophisticated business pricing. The concepts are illustrated separately through detailed theory explanation with graphical analysis, and a real-life business case is briefly discussed for each of these concepts to demonstrate the practical applications of the theoretical ideas. It can be concluded that although some limitations have to be taken into account, these ideas still provide essential insights into the pricing process and can effectively improve firms’ profit conditions.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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