E3S Web Conf.
Volume 235, 20212020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|Number of page(s)||8|
|Section||Research on New Energy Technology and Energy Consumption Development|
|Published online||03 February 2021|
Research on Telecom Operator’s Market Strategy Change from Virtual Value Chain View: Take Guangdong Telecom Company Limited as An Example
Guangzhou VLinker Information Technology Co., Ltd., Guangzhou, Guangdong 510640, China
2 Guangdong Century XIAO Education Technology Co., Ltd., Guangzhou, Guangdong 510620, China
* Corresponding author, Email: email@example.com
The rapid development of the Internet has drastically changed the competitive environment and the profit model of global telecommunications market. Virtual value chain is the information-based projection of value chain in the virtual world. It transcends the original one by creating new value in the value-adding process. This article studies the changes in Guangdong Telecom Company Limited’s market strategy from the perspective of virtual value chain, and allows telecom operators to take it as a reference for market strategies’ formulation. This article uses literature research method and case research method to draw conclusions that virtual value chain has helped Guangdong Telecom Company Limited establish new customer relationships, and the significance of virtual value chain is surpassing traditional value chain continually. Therefore, proper use of Internet-related technologies will help the long-term development of telecommunications industry.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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