E3S Web Conf.
Volume 245, 20212021 5th International Conference on Advances in Energy, Environment and Chemical Science (AEECS 2021)
|Number of page(s)||5|
|Section||Chemical Performance Research and Chemical Industry Technology Research and Development|
|Published online||24 March 2021|
The Effects of Prize and Scheduling Strategies in Crowdsourcing activities
1 School of Business Administration, Guangdong University of Finance and Economics School, Guangzhou, Guangdong, China
2 School of Business Administration, Guangdong University of Finance and Economics School, Guangzhou, Guangdong, China
3 International Business School, Guangdong University of Finance and Economics School, Guangzhou, Guangdong, China
* Corresponding author’s e-mail: email@example.com
Crowdsourcing provides an efficiency mode to explore crowd knowledge resource. It can provide diverse solutions for problem solving. However, how to design crowdsourcing strategies to drive crowd to participate in crowdsourcing activities is the focus of crowdsourcing platform management. Extant research mainly concentrated on prize strategy whereas little attention has been paid to scheduling strategy. Yet holistic crowdsourcing strategy should incorporate both scheduling strategy and prize strategy. Based on motivation incentive theory, this research applied over 154 thousand crowdsourcing projects’ secondary data to examine the impact of crowdsourcing strategy. Both prize strategy and scheduling strategy have a positive effect on the number of participants. Furthermore, there is a positive interaction effect between prize and scheduling. These findings can enrich crowdsourcing theory and provide implications in crowdsourcing strategy design.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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