E3S Web Conf.
Volume 251, 20212021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|Number of page(s)||6|
|Section||Analysis of Energy Industry Economy and Consumption Structure Model|
|Published online||15 April 2021|
New E-Commerce Model and Development Strategy of Fresh Food E-Commerce Platform Based on ReTech
Beijing University of Agriculture, Beijing, 102206, China
With the arrival of the new retail format, almost every e-commerce platform has arranged fresh food retail one after another. Retech integrates retail and technology organically to enhance the core competitiveness of retail industry in the aspects of automation and intelligence. This paper introduces the four business models of fresh e-commerce and the transformation of circulation model of agricultural products, compares the circulation model of traditional retail and fresh e-commerce, analyses the characteristics of consumption demand of fresh e-commerce, and gives the development strategy of fresh e-commerce platform based on Retech.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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