| Issue |
E3S Web Conf.
Volume 371, 2023
International Scientific Conference “Fundamental and Applied Scientific Research in the Development of Agriculture in the Far East” (AFE-2022)
|
|
|---|---|---|
| Article Number | 05011 | |
| Number of page(s) | 7 | |
| Section | Environmental Economics and Management | |
| DOI | https://doi.org/10.1051/e3sconf/202337105011 | |
| Published online | 28 February 2023 | |
Management of marketing risks in sustainable development
1 National University of Life and Environmental Sciences of Ukraine, 03041 Kiev, Ukraine
2 Batumi Shota Rustaveli State University, 6010 Batumi, Georgia
* Corresponding author: george.abuselidze@bsu.edu.ge
The article examines the essence and analyses the types of marketing risks in sustainable development in sustainable development. The classification of marketing risks by internal and external factors of influence on marketing activity and “4R” marketing tools has been improved. Considerable attention is paid to the role of marketing research as an important stage of marketing risk analysis for the development of effective marketing strategies for sustainable development. The main stages of marketing risk management are defined, which include: their analysis and identification, qualitative and quantitative assessment, risk control, development of a set of management decisions to minimize or avoid risks arising in the process of marketing activities.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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