Batik Pamekasan: Effort of Vocational School to Revive Their Existence Through Teaching Factory

¹ Executive in Strategic Management Program, Management Department, BINUS Business School Master Program, 11480 Bina Nusantara University, Indonesia
² SMK Negeri 3 Pamekasan

^* Corresponding author: anita.maharani@binus.edu

Abstract

The goal of writing this article is to convey the efforts of SMK Negeri 3 Pamekasan to contribute to the revitalization of the local knowledge of Pamekasan Regency, namely batik, by participation in a competition. This article draws on a variety of literatures, including those pertaining to design thinking methodologies, digital innovation, and stakeholder approaches. The scenario analysis method was used in the production of this paper. The most of the information comes from Google. Once the data had been collected, it was subjected to an analysis process that included steps such as data selection, data processing, and data assessment that were deemed important to the aim of the writing. The findings of this paper demonstrate the importance of digital innovation in resurrecting Pamekasan batik via the Teaching Factory of Visual Communication Design, as shown in this article.