| Issue |
E3S Web Conf.
Volume 403, 2023
XII International Scientific and Practical Forum “Environmentally Sustainable Cities and Settlements: Problems and Solutions” (ESCP-2023)
|
|
|---|---|---|
| Article Number | 02014 | |
| Number of page(s) | 10 | |
| Section | Ecological Cycle of the Construction Sector and Integrated Development of the Living Environment | |
| DOI | https://doi.org/10.1051/e3sconf/202340302014 | |
| Published online | 25 July 2023 | |
Competitive strategy of sustainable and eco-oriented development of investment-construction company
1 Penza State University of Architecture and Civil Engineering, Department of Expertise and Real Estate Management, 27, Titova street, Penza, 440027, Russian Federation
2 Moscow State University of Civil Engineering, 26 Yaroslavskoe Shosse, Moscow, 129337, Russian Federation
* Corresponding author: kkulakov@bk.ru
The most important factor in increasing the sustainability of development companies is the emergence of an eco-oriented demand for residential real estate on the market. The purpose of the study is to form a complex of organizational, economic and managerial mechanisms to ensure the competitiveness of investment and construction organizations with a primary focus on market relations based on balanced eco–oriented supply and demand, ensuring the sustainability of development systems. Materials of domestic and foreign researchers in the field of implementation of projects of various scales with priority in the fields of ecology, economics, marketing, management of companies both in construction and in related industries served as the theoretical basis of the study. The article actualizes: transformations in the housing market based on the formation and growth of segments of eco-oriented demand and supply with conceptual refinement; analysis of trends in the development of the territorial housing market and priorities of its ecological development and eco-oriented consumer demand; a competitive strategy for sustainable and eco-oriented development of a development company is formed. Measures for the effective application of the development strategy will ensure a significant increase in both the volume of eco-oriented demand and the volume of eco-oriented supply for residential real estate.
Key words: construction / sustainable development / eco-oriented housing market / development company / investment and construction project / consumer / competitive strategy
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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