Issue |
E3S Web Conf.
Volume 426, 2023
The 5th International Conference of Biospheric Harmony Advanced Research (ICOBAR 2023)
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|
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Article Number | 02007 | |
Number of page(s) | 10 | |
Section | Innovative Management and Sustainable Society | |
DOI | https://doi.org/10.1051/e3sconf/202342602007 | |
Published online | 15 September 2023 |
The Impact of Social Media Ambidexterity on Innovative Work Behaviors among White Collar Zoomers: Knowledge Sharing as a Mediator
1 Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480
2 Business Creation Program, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia 11480
* Corresponding author: herlina01@binus.edu
The study aims to examine ambidexterity as a facilitator of innovative behavior. This study examines the impact of ambidexterity on innovative behavior using knowledge sharing as a mediator. This research also wants to explore social media as a learning forum by exploring and exploiting knowledge. This study uses a quantitative approach. Data are obtained from 170 millennial workers. The collected data are analyzed by Structural Equation Modelling (SEM) analysis. The findings and hypothesis testing show several results. First, social media exploration positively influences white-collar zoomers’ social media sharing. Second, social media exploitation positively influences white-collar zoomers’ social media sharing. Third, social media exploitation positively influences white-collar zoomers’ innovative work behaviors. Fourth, social media exploration positively influences white-collar zoomers’ innovative work behaviors. Fifth, social media knowledge sharing has a positive impact as a mediator between social media ambidexterity and innovative work behavior. For originality/value, it is an empirical study about the influence of social media ambidexterity on innovative work behavior through knowledge sharing.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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