| Issue |
E3S Web Conf.
Volume 460, 2023
International Scientific Conference on Biotechnology and Food Technology (BFT-2023)
|
|
|---|---|---|
| Article Number | 03021 | |
| Number of page(s) | 7 | |
| Section | Agro-Food Value Chains | |
| DOI | https://doi.org/10.1051/e3sconf/202346003021 | |
| Published online | 11 December 2023 | |
Formalization of marketing management approaches from the perspective of system analysis
National Research Nuclear University "MEPhI", Kashirskoe highway, 31, 115409 Moscow, Russia
* Corresponding author: omega356@yandex.ru
The article is devoted to the study of the implementation of the key goal of marketing, which is the satisfaction of public needs through commodity-money exchange, within the framework of the implementation of various concepts and approaches in marketing. A feature of the study is the consideration of this issue from the standpoint of system analysis. That allowed to formalize the problem, hindering the achievement of the main goal of marketing: the discrepancy of the current potential of the manufacturer to the needs of the customer. As a result, logical schemes were constructed to eliminate the systemic problem of achieving a marketing goal for the following marketing concepts: traditional, cognitive, sales, interaction (co-creation), development and marketing of advanced development. Mathematical models were proposed for the developed logic schemes.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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