Sharing economy and relations as a direction of rational consumption in the Russian Federation

Ural State University of Economics, Ekaterinburg, Russia

Abstract

The trends of "rational consumption" and "resource conservation" are gaining popularity in the context of sustainable development and environmental care. The practical implementation of these trends is the sharing economy and relationships. Within the framework of the article, the theoretical aspects of the rank economy and relations are considered, the main characteristics, types and advantages of the rank economy and relations are presented. The authors analyzed and presented the general results of the development of the rank economy and relations in the countries of the world. The article analyzes the development of the Sherino economy and relations in Russia. It is determined that the Russian line economy is developing more slowly than the world economy, which is explained by the unwillingness of the population to participate in sharing relationships. The authors present an analysis and forecast values of the development of three segments of the Russian sharing economy: carsharing, kicksharing and foodsharing. Based on the analysis carried out, the article identifies the main problems hindering the development of the sharing economy and relations in Russia, namely: legal regulation; the mentality of the population; increasing threats to information security; high depreciation of fixed assets of companies providing sharing services, VAT on products, hindering the development of foodsharing; the lack of uniform terminology and distinctive characteristics of business models of sharing by industry, official systematized statistical data on sharing relationships. Despite the existing problems, the sharing economy and relations have a fairly high potential for development in the Russian Federation. The authors present the main directions and prospects for the development of sharing relations in Russia. It is necessary to develop the sharing economy primarily through the popularization of sharing relationships and services among the population.