The Impact of Competitive Strategy on Profitability in the Context of COVID-19: A Case Study of McDonald’s

Han Ma

doi:10.1051/e3sconf/202123503005

All issues

Volume 235 (2021)

E3S Web Conf., 235 (2021) 03005

References

Open Access

Issue		E3S Web Conf. Volume 235, 2021 2020 International Conference on New Energy Technology and Industrial Development (NETID 2020)


Article Number		03005
Number of page(s)		5
Section		Analysis on the Development of Intelligent Supply Chain and Internet Digital Industrialization
DOI		https://doi.org/10.1051/e3sconf/202123503005
Published online		03 February 2021

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[1] Porter M E. Competitive advantage of nations: creating and sustaining superior performance[M]. simon and schuster, 2011. [Google Scholar]

[2] Porter M E. Competitive strategy: Techniques for analyzing industries and competitors[M]. Simon and Schuster, 2008. [Google Scholar]

[3] Dess G G, Davis P S. Porter’s (1980) generic strategies as determinants of strategic group membership and organizational performance[J]. Academy of Management journal, 1984, 27(3): 467-488. [Google Scholar]

[4] Beal R M, Yasai-Ardekani M. Performance implications of aligning CEO functional experiences with competitive strategies[J]. Journal of Management, 2000, 26(4): 733-762. [Google Scholar]

[5] Subramanian R, Gopalakrishna P. The market orientation–performance relationship in the context of a developing economy: An empirical analysis[J]. Journal of Business Research, 2001, 53(1): 1-13. [Google Scholar]

[6] Miller D, Friesen P H. Porter’s (1980) generic strategies and performance: an empirical examination with American data: part I: testing Porter[J]. Organization studies, 1986, 7(1): 37-55. [Google Scholar]

[7] Cotterill R W. Competitive strategy analysis in the food system[M]. CRC Press, 2019. [Google Scholar]

[8] Block J H, Kohn K, Miller D, et al. Necessity entrepreneurship and competitive strategy[J]. Small Business Economics, 2015, 44(1): 37-54. [Google Scholar]

[9] Hernández-Perlines F, Moreno-García J, YañezAraque B. The mediating role of competitive strategy in international entrepreneurial orientation[J]. Journal of Business Research, 2016, 69(11): 5383-5389. [Google Scholar]

[10] Bayraktar C A, Hancerliogullari G, Cetinguc B, et al. Competitive strategies, innovation, and firm performance: an empirical study in a developing economy environment[J]. Technology Analysis & Strategic Management, 2017, 29(1): 38-52. [Google Scholar]

[11] Santos-Vijande M L, López-Sánchez J Á, Trespalacios J A. How organizational learning affects a firm’s flexibility, competitive strategy, and performance[J]. Journal of Business Research, 2012, 65(8): 1079-1089. [Google Scholar]

[12] Hsieh Y H, Chen H M. Strategic fit among Business Competitive Strategy, Human Resource Strategy, and Reward System[J]. Academy of Strategic Management Journal, 2011, 10(2). [Google Scholar]

[13] Panwar R, Nybakk E, Hansen E, et al. The effect of small firms’ competitive strategies on their community and environmental engagement[J]. Journal of Cleaner Production, 2016, 129: 578-585. [Google Scholar]

[14] Agyapong A, Ellis F, Domeher D. Competitive strategy and performance of family businesses: moderating effect of managerial and innovative capabilities[J]. Journal of Small Business & Entrepreneurship, 2016, 28(6): 449-477. [Google Scholar]

[15] Acquaah M, Agyapong A. The relationship between competitive strategy and firm performance in micro and small businesses in Ghana: The moderating role of managerial and marketing capabilities[J]. Africa Journal of Management, 2015, 1(2): 172-193. [Google Scholar]

[16] Acquaah M, Amoako-Gyampah K, Jayaram J. Resilience in family and nonfamily firms: an examination of the relationships between manufacturing strategy, competitive strategy and firm performance[J]. International journal of production research, 2011, 49(18): 5527-5544. [Google Scholar]

[17] 2015 annual report on U.S. SECURITIES AND EXCHANGE COMMISION, [online] Available: https://www.sec.gov/cgi-bin/viewer?action=view&cik=63908&accession_number=0000063908-16-000103&xbrl_type=v [Google Scholar]

[18] 2016 annual report on U.S. SECURITIES AND EXCHANGE COMMISION, [online] Available: https://www.sec.gov/cgi-bin/viewer?action=view&cik=63908&accession_number=0000063908-17-000017&xbrl_type=v [Google Scholar]

[19] 2017 annual report on U.S. SECURITIES AND EXCHANGE COMMISION, [online] Available: https://www.sec.gov/ix?doc=/Archives/edgar/data/63908/000006390818000010/mcd-12312017x10k.htm [Google Scholar]

[20] 2018 annual report on U.S. SECURITIES AND EXCHANGE COMMISION, [online] Available: https://www.sec.gov/ix?doc=/Archives/edgar/data/63908/000006390819000010/mcd-12312018x10k.htm [Google Scholar]

[21] 2019 annual report on U.S. SECURITIES AND EXCHANGE COMMISION, [online] Available: https://www.sec.gov/ix?doc=/Archives/edgar/data/63908/000006390820000022/mcd-12312019x10k.htm [Google Scholar]

[22] 2020 first quarter report on U.S. SECURITIES AND EXCHANGE COMMISION, [online] Available: https://www.sec.gov/ix?doc=/Archives/edgar/data/63908/000006390820000042/mcd-3312020x10q.htm [Google Scholar]