Open Access
E3S Web Conf.
Volume 316, 2021
2nd International Conference on Agribusiness and Rural Development (IConARD 2021)
Article Number 01020
Number of page(s) 14
Section Agribusiness
Published online 05 November 2021
  1. D. K. Junaedi and I. Fatmawati, “Anteseden Pembelian Produk Hijau,” J. Manaj. Pemasar. dan Jasa, vol. 9, no. 1, pp. 175–186, 2016. [Google Scholar]
  2. I. Fatmawati, B. S. Dharmmesta, B. M. Purwanto, and S. S. Nugroho, “Promoting young adults to perform energy-saving behavior through message framing: A lesson learned from Indonesia,” Acad. Strategy. Manag. J., vol. 17, no. 5, p. 6104, 2018. [Google Scholar]
  3. P. H. Tsai, G. Y. Lin, Y. L. Zheng, Y. C. Chen, P. Z. Chen, and Z. C. Su, “Exploring the effect of Starbucks’ green marketing on consumers’ purchase decisions from consumers’ perspective,” J. Retail. Consum. Serv., vol. 56, no. April, p. 102162, 2020. [Google Scholar]
  4. D. M. Di Hawkins, Building Marketing Strategy Consumer Behavior. New York: McGraw-Hill, 2010. [Google Scholar]
  5. B. Mayank and J. Amit, “Green marketing: A study of consumer perception and preferences in India,” Electron. Green J., vol. 1, no. 36, pp. 1–20, 2013. [Google Scholar]
  6. M. J. Polonsky, “An Introduction To Green Marketing,” Electron. Green J., vol. 1, no. 2, 1994. [Google Scholar]
  7. P. Singh, “Green Marketing: Opportunity For Innovation And Sustainable Development.” 2010. [Google Scholar]
  8. B. Kotler, P., Keller, K. L., Manceau, D., & Dubois, Marketing Management 15e édition. New Jersy: Pearson Education, 2016. [Google Scholar]
  9. X. G. Li, X. Wang, and Y. J. Cai, “Corporate-, product-, and user-image dimensions and purchase intentions: The mediating role of cognitive and affective attitudes,” J. Comput., vol. 6, no. 9, pp. 1875–1879, 2011. [Google Scholar]
  10. A. Plumeyer, P. Kottemann, D. Böger, and R. Decker, “Measuring brand image: a systematic review, practical guidance, and future research directions,” Rev. Manag. Set., vol. 13, no. 2, pp. 227–265, 2019. [Google Scholar]
  11. H. Zameer, Y. Wang, and H. Yasmeen, “Reinforcing green competitive advantage through green production, creativity, and green brand image: Implications for cleaner production in China,” J. Clean. Prod., vol. 247, 2020. [Google Scholar]
  12. M. F. Chen and C. L. Lee, “The impacts of green claims on coffee consumers’ purchase intention,” Br. Food J., vol. 117, no. 1, pp. 195–209, 2015. [Google Scholar]
  13. J. Sánchez, L. Callarisa, R. M. Rodríguez, and M. A. Moliner, “Perceived value of the purchase of a tourism product,” Tour. Manag., vol. 27, no. 3, pp. 394–409, 2006. [Google Scholar]
  14. W. Ahmad and Q. Zhang, “Green purchase intention: Effects of electronic service quality and customer green psychology,” J. Clean. Prod., vol. 267, p. 122053, 2020. [Google Scholar]
  15. P. Kumar and B. M. Ghodeswar, “Factors affecting consumers’ green product purchase decisions,” Mark. Intell. Plan., vol. 33, no. 3, pp. 330–347, 2015. [Google Scholar]
  16. K. Ramesh, R. Saha, S. Goswami, Sekar, and R. Dahiya, “Consumer’s response to CSR activities: Mediating role of brand image and brand attitude,” Corp. Soe. Responstb. Environ. Manag., vol. 26, no. 2, pp. 377–387, 2019. [Google Scholar]
  17. J. Grant, The green markettng mantfesto. England: John Wiley & Sons. [Google Scholar]
  18. E. H. Jeong, S. C. Jang, J. Day, and S. Ha, “The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting,” Int. J. Hosp. Manag., vol. 41, pp. 10–20, 2014. [Google Scholar]
  19. N. Mohd Suki, “Green product purchase intention: impact of green brands, attitude, and knowledge,” Br. Food J., vol. 118, no. 12, pp. 2893–2910, 2016. [Google Scholar]
  20. D. Pujari, G. Wright, and K. Peattie, “Green and competitive influences on environmental new product development performance,” J. Bus. Res., vol. 56, no. 8, pp. 657–671, 2003. [Google Scholar]
  21. I. Confente, D. Scarpi, and I. Russo, “Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value,” J. Bus. Res., vol. 112, no. October 2019, pp. 431–439, 2020. [Google Scholar]
  22. M. Kumar and C. H. Noble, “Beyond form and function: Why do consumers value product design?” J. Bus. Res., vol. 69, no. 2, pp. 613–620, 2016. [Google Scholar]
  23. S.-I. Wu and Y.-J. Chen, “The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products,” Int. J. Mark. Stud., vol. 6, no. 5, pp. 81100, 2014. [Google Scholar]
  24. E. M. Okada and E. L. Mais, “Framing the ‘Green’ alternative for environmentally conscious consumers,” Sustain. Accounting, Manag. Policy J., vol. 1, no. 2, pp. 222234, 2010. [Google Scholar]
  25. L. Chen, K. Qie, H. Memon, and H. M. Yesuf, “The empirical analysis of green innovation for fashion brands, perceived value and green purchase intention-mediating and moderating effects,” Sustain., vol. 13, no. 8, 2021. [Google Scholar]
  26. U. Sekaran and R. Bougie, Research methods for business: A skill-building approach. John Wiley & Sons, 2019. [Google Scholar]
  27. J. Hair, Multivariate Data Analysis, 7th ed. New Jersey: Prentice-Hall, 2010. [Google Scholar]
  28. Z. Rozaki, Susanawati, D. Rina Kamardiani, and A. Kartika Huda, Consumer Preferences for Fresh and Frozen Local Beef in Sleman Regency, Indonesia. in E3S Web Conf. (2021). [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.