Research on the Communication Mode of Shanxi Red Cultural Creative Tourism under the Background of Interactive Image Design

¹ Communication University of Shanxi, Taiyuan, China
² The Guangzhou Academy of Fine Arts, Guangzhou, China

Abstract

With the advent of the Internet era and the popularization of computer intelligent software and hardware, the textual information we are exposed to is declining. Humans have slowly moved from obtaining information through text to understanding the world in a multidimensional space of images, sounds and perception. In the context of the visual age, as a brand-new design language, digital images have a more powerful evocative ability than a simple combination of text and pictures. With the maturity of digital technology and the improvement of the public’s aesthetic level, people are no longer satisfied with the audience role of passively receiving information, but are eager to become information disseminators while obtaining information through participation and interaction. Due to the public’s pursuit of information acquisition, the interactive design function of digital images has received more and more attention and has been widely used in various fields of information dissemination. As a new type of media, digital images have sprung up in mass communication by virtue of their unique advantages and become an irreplaceable part. The rise of digital images has opened up new channels for the spread of Shanxi’s red culture. This article will take the advantages of interactive video media as the breakthrough point, analyze the current problems in the use of interactive images in the communication of Shanxi’s red culture, and put forward practical suggestions on how to apply digital images to the communication of Shanxi’s red culture, with a view to enhancing Shanxi’s red The spread of culture.