Pomelo export logistics process: modern factors of efficiency (the case of wiang kaen district, chiang rai province, Thailand)

¹ College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, 10200, U-Thong Nok rd, Dusit, Bangkok, Thailand
² Panyapiwat Institute of Management, Pak Kred, Nonthaburi, Thailand

^* Corresponding author: bovornluck@gmail.com

Abstract

The objective of this research is to study the logistics process and problems of the quality of pomelos for export in Wiang Kaen district, Chiang Rai province. Applied research methodology was used in this research. In-depth interview was conducted to collect qualitative data. Content analysis was employed to analyze data collected. From the research, it was found that Wiang Kaen Pomelo Community Enterprise for Export has the cultivation area of approximately 1,000 rai (160 ha). The logistics process of pomelos in WiangKaen district can be classified into 3 main phases which are raw materials, cultivation process and finished goods. In raw materials, the most common type of pomelo cultivated is Thongdee. In cultivation process, pomelo trees are planted from May to June. Irrigation is done through sprinklers every 10 days. Fertilizerapplication for trees aged 1-4 years is done by applying chemical fertilizer 15-15-15, 300-500 grams per tree for every 2 months, together with manure. Copper is sprayed to prevent Canker disease. In finished goods, harvesting is carried out in 3 periods. The quality of products will be graded according to weight. Top export markets of pomelos in Wiang Kaen are China, followed by the European Union countries.