The consumer market is the most important factor in the region’s sustainable development during the pandemic

¹ UralState University of Economics, 8 Marta Str., 62, 620144 Ekaterinburg, Russia
² Odessa National Academy of Food Technologies, Kanatna str. 112, Odessa, 65039 Ukraine

^* Corresponding author: novikova@usue.ru

Abstract

During the coronavirus pandemic the problems of sustainability of the Russian economy, as well as the economy of regions that form it, sharply worsened. The protracted, global course of the COVID-19 epidemic has given the exceptional urgency to the problem of the sustainable development of regions. There is a lack of knowledge of the global, national, regional dynamics in the conditions of the epidemic, despite the world scale of the problem. The sustainability and integrity of the country depend on the sustainability of the regional social and economic system. The purpose of this research is to identify trends in the development of the regional consumer market in the conditions of the pandemic, to reveal its significance in forming the region’s sustainable development. To conduct the research the authors used the first statistic data about the functioning of the national and regional consumer market in the conditions of the pandemic. The object of the study is one of the Russian regions –the Sverdlovsk region. The theoretical basis of the research is the concept of the sustainable development of the social and economic system.