E3S Web Conf.
Volume 226, 2021The 1st International Conference on Bioenergy and Environmentally Sustainable Agriculture Technology (ICoN BEAT 2019)
|Number of page(s)||7|
|Published online||05 January 2021|
Entrepreneurship Orientation, Eco-innovation, Information and Communication Technology (ICT) Learning Adoption Capability: A case Study of Food SME’s in Central Java, Indonesia
1 Graduate School of Business Management, Universitas Dian Nuswantoro, Jl. Imam Bonjol No. 207, Semarang 50131, Indonesia
2 School of Media Science, Tokyo University of Technology Hachioji Campus Tokyo 192-0982 Japan
3 Department of Management, Faculty of Economics and Business, Universitas Dian Nuswantoro, Jl. Nakula 1 No.5-11 Semarang 50131, Indonesia
4 Faculty of Computer Science, Universitas Dian Nuswantoro, Jl. Nakula I No. 5–11, Semarang 50131, Indonesia
* Corresponding author: email@example.com
This study aimed to investigate the entrepreneurship orientation among the Central Java’s food small and medium enterprises (SMEs) and its impact on their marketing performance, the business method through eco-innovation. This study also employed eco-innovation and Information and Communication Technology (ICT) learning adoption capability. The respondents of this study were withdrawn purposely from food industries located in Central Java. The location of the study was in Surakarta, Salatiga, Semarang and Kudus. The time frame of the study was from January 2019 to July 2019. The software of SEM version 23 (Structural Equation Modelling) was utilized to test the hypotheses. The findings revealed that all the hypotheses (entrepreneurship orientation, ecoinnovation and ICT learning adoption capability) have significant impact on marketing performance.
Key words: Food industries / green company / marketing performance
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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