| Issue |
E3S Web Conf.
Volume 275, 2021
2021 International Conference on Economic Innovation and Low-carbon Development (EILCD 2021)
|
|
|---|---|---|
| Article Number | 02025 | |
| Number of page(s) | 4 | |
| Section | Green Low-Carbon and Energy Saving and Emission Reduction Applications | |
| DOI | https://doi.org/10.1051/e3sconf/202127502025 | |
| Published online | 21 June 2021 | |
Study on the influence mechanism of recycling behavior on Pro-environmental behavior
Guizhou University of Finance and Economics, College of Business Administration, Guiyang, China
* Corresponding author: 135962915316@163.com
The spillover effect between Pro-environmental behaviors is not enough studied, which is of great significance to understand the dynamic behavior of consumers as a whole. Based on a questionnaire survey and empirical analysis based on structural equation model, this paper reveals the spillover effect of consumer recycling behavior on Pro-environmental behavior, and examines the influence mechanism from the psychological perspective of emotion and environmental identity. The results show that recycling efforts positively affect Pro-environmental behavior through the mediating mechanism of pride and environmental identity.
© The Authors, published by EDP Sciences, 2021
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